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Bra Fit: Which Gore is Right For You?
Continuing our series about the finer points of bra fit, this week I'm explaining how different gores affect bra fit. The gore on a bra is the part between the cups that sits between your breasts. This...
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Online Bra Consultation: Top 5 Fit Issues
We've been doing online bra consultations for over two years. It is one of our most popular services probably because it's fast, free and it doesn't matter where you live you can find out more about...
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Bra Fit: Different Bra Back Shapes
This post arose out of one of my Skype fitting appointments (thank you Ursula!). My client asked what a leotard back means and it struck me that I've never explained this aspect of bras! The way the...
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What You Must Do Before You Can Tell if a Bra Fits
There are three things you should do when you put on a brand new bra BEFORE you can accurately tell if that bra fits you. If you have been wearing a badly fitting bra for a long time then a...
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Bra Fit and Digestive Issues
Digestive image courtesy of DocStocThousands of women suffer from digestive issues. Conditions including food allergies, acid reflux, and irritable bowel syndrome can be exacerbated by your bra fit. As...
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How Torso Shape Affects Bra Fit
Your rib cage shape can make a big difference to your bra fit. Regardless of your dress size the dimensions of your torso can alter which kinds of bras fit you best. Here is a simple guide to some of...
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Diversity in Lingerie - Diversity in Life
On Tuesday August 21st 2013 June, from Braless in Brasil, launched a campaign called #DiversityinLingerie. Posting a picture of herself in her beautiful post-babies--over 30--a life fully led--stretch...
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What Are Shallow Breasts?
You may have read the term 'shallow breasts' but be unsure what it means or if you have them. Lots of women with shallow breasts will look like they have smaller breasts than they actually do which can...
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Pretty Polly Review and Contest!
From my red woolly school tights to the ivory silk stockings I wore when I married Mr Butterfly, I have always loved hosiery. My love of tights is why I decided to add them to our store. Today sees the...
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Breast Roots and Bra Fit
Your breast root refers to the size and shape of the area where your breasts attach to your body. Just to clarify, this isn't to do with the shape of your breasts, which may be shallow, or full or long...
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New Basics Coming Soon
Being an online store that specializes in full bust bras makes us a bit of an anomaly, especially in North America. When we began many brands were unsure of what to make of us but over the years they...
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2 Useful Things To Do During Breast Cancer Awareness Month
Tomorrow is the beginning of Breast Cancer Awareness Month (BCAM). Before the tidal wave of pink starts crashing over your inbox and social media I wanted to remind you to be a conscientious BCAM...
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Loving Your Body is a Journey
Every day I see a social media message that encourages women to feel good about themselves. That's great, of course it is, but is it perhaps a bit one dimensional? Increasingly I have felt that 'self...
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Bras Good for Short Torsos
Bra wires are a crucial part of keeping heavy breasts close to your body so that they don't bounce. The length of a bra's wire makes a big difference to a woman's comfort. If you have tall breasts then...
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Don't Tell Me I Should Hate my Breasts!
Last week there was an article in The Hufffington Post (originally posted on Literally, Darling) that really irritated me. The two authors were bemoaning the problems and effects of growing and having...
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Why Some Bras Squeak
Some women will be only too aware of the frustration of a squeaky bra and lots of you will never have encountered one. For those of you who are plagued by the squeaky bra I'm going to explain why it...
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Butterfly Collection Holiday Shop Now Open!
I have been so excited about getting this year's Holiday Shop ready. We have a sheer, black babydoll from Cleo, a bra sized camisole set in jewel toned purple from Parfait and a stunning nursing...
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How to Tailor Your Bra fit with Accessories
In an ideal world bras would fit us perfectly from the first time we put them on. In reality many of us need to tailor our bra fit by using accessories or by making minor alterations so that we get a...
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Bust-Friendly LBDs for the Party Season
Whether you have an intimate gathering with a few friends or a huge office party to attend a Little Black Dress is a versatile party staple. I still find it really hard full-bust shopping in Canada but...
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Butterfly Collection Gift Guide Under $85
To help you with your Holiday shopping (and to try and keep you on budget!) here's our guide to gift buying at Butterfly Collection this year. This week we're looking at gifts for $25 to $85 xxPerfect...
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