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2nd Birthday Celebrations: Top 5 'Life in Big Boobs'

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As we continue our birthday celebrations I wanted to look back at one of my favourite aspects of Butterfly Collection. Besides selling beautiful bras to busty women across North America a big part of our company is about lifting the spirits and confidence of busty women. I know that great bra fit starts in your mind and that you need the right emotional tools and support to love and celebrate being busty.

I came up with the idea of 'Life in Big Boobs' because some of the simplest things can be made more challenging or funny thanks to your ample bust! There are also some very real emotional hurdles to overcome when you live with big boobs and I wanted to let women know that they are not alone in tackling these issues. Over the last two years our library of 'Life in Big Boobs' images has grown thanks to Mr Butterfly's artistic skills.  Here are my Top 5 picks. Which is your favourite? xx







Andorra Lagoon and Neon Turquoise Inspired Gift Guide

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This week our gift guide is inspired by the beautiful Andorra Lagoon bra from Panache and the inimitable Dessous Neon Turquoise from Claudette. The timeless beauty of lace and the ultra modern flash of neon reminds us how diverse we women are!

Counter-clockwise from top-left:
Dessous Neon Turquoise from Claudette This bold and bright bra celebrates the diversity and joy of being busty. E-G Cup and 30-38 Bands.

Brightspot Avenue Lacey Wallet A simple and striking leather wallet with fabulous contrast red lining.

London Blue Topaz and Diamond Flower Ring Feminine and unique I love the design and style of this ring.

Andorra Lagoon The quintessentially elegant lace is made of ultra soft modern materials. A classic with beautiful shape. E-H Cups 30-38 Bands.

Deborah Dot Scarf  This scarf makes me think about breezy walks by the ocean. I love the combination of blues.

Triple Strap Skinny Belt I love the vibrancy of this belt. Perfect for adding a splash of colour and definition to jeans and a top.

How to Prepare for Lingerie Sale Shopping

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December and January see some of the biggest sales of the year in the lingerie world. There are bargains to be found in stores and online so it's a great time to revitalize your lingerie drawer. However, lots of sales come with limited stock and returns/exchange policies so it's a good idea to be prepared for this shopping bonanza so you don't end up with some reasonably price undies that don't fit you and can't be returned! Here's our guide to being Lingerie Sale Prepared:

Inspiration
You may have had your heart set on something for months and know exactly where your lingerie sale dollars will go. However, if you need some inspiration on what to buy and what will work well with your figure/size then now is a great time to drool over the amazing lingerie shopping guides out there. The Lingerie Addict has created some phenomenal guides, like this one on stockings.

Lingerie Bloggers are an invaluable resource for lingerie reviews and to find styles that will suit you. Find a blogger who has a similar physique, style or passion to you and spend some time getting to know their recommendations. I love Invest in Your Chest, Fuller Figure Fuller Bust, Sweet Nothings, Curvy Wordy, Fussy Busty and Busts for Justice

Have a Lingerie Plan and Budget
Lots of sales will have very limited stock and it will be first come first served. So that you don't end up being disappointed it's worth having a plan! Of course it would be wonderful to have every bit of lingerie loveliness that your heart desires, in reality, you'll probably need to prioritize.
It's a good idea to appraise what you already have in your lingerie collection and make a list of what you have to replace "must buy a new black plunge and strapless bra" and then make a list of lingerie lusts - things that you don't need but can't live without! Prioritize your Lust List (must find a pair of Walford stockings and a corset, would be nice to have a red lace set) then put a price that you're willing to pay next to each item - this will help you keep on track when the sales kick in. 

Read All About It
Lots of stores will have bonus sales for their newsletter readers (we have extra sale treats for our customers in Curvy Life, our newsletter) so it's well worth getting signed up with stores that carry the lingerie you have your eye on. Some stores pump out an insane number of emails but if you can put up with the seasonal spam long enough to get a deal or two then you can unsubscribe in the new year. 

Measure Up
It's important that you have a good understanding of your size before you start sale shopping. If you experience problems with all or most of the bras in your collection then now is the time to get wise about what size/s and styles are best for you.

If you have a local store that provides reputable fittings (just because a lingerie shop has a bespectacled woman wielding a tape measure doesn't mean the fittings are reliable!) then book yourself in and get a better understanding of your size. While you're there you can check out the pieces you would like to pick up when the sales start.
For women without a local store there are lots of ways to get a better understanding of your size using online tools like ours.

a) Free Online Size Consultation - an emailed consultation that looks at the issues you're having with fit and makes size/style recommendations based on your personal details

b) Free Skype Fitting - one of our most popular fitting tools. This is a chance to meet a professional fitter from the privacy of your home and learn all about your size and which styles work well for you

c) Bra Size Calculator - our calculator gives you a starting point to check whether you're in the right size range.

Size is a Moving Target
If you're on the lookout for a beautiful nightgown then you'll probably have some leeway in size. However, when you're bra sale shopping your size matters a great deal. It's important to remember that size varies across brands and styles so if you've got your eye on a brand or style that you've never worn before it's worth doing some research about how that bra fits.

Image from Bratabase
Bratabase is a great resource to find out how a bra style compares to other brands and styles. This site also offers a community environment where other shoppers share their experiences and recommendations.

I hope these tips help you get the most out of the lingerie sale shopping and you start 2013 in pieces that make you feel spectacular! xx

Dessous Leopard Sucre and Zia Inspired Gifts

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I adore pattern. Dessous Leopard Sucre from Claudette and Zia from Cleo are a riot of colour and design! Here are the gifts we love inspired by the bold and beautiful prints.


Counter-clockwise from top left:
Dessous Leopard Sucre from Claudette This is a clever little bra. The fit is ultra-comfortable and the attitude-packed design is amazingly discreet under clothing. E-FF Cups 30-38 Bands.

Calf Hair Skinny Belt A classic accessory. The leopard print belt adds just enough wild to any chic outfit.

IZAK Brush Set Power pink and classic monochrome design makes this an unmissable gift!

Zia from Cleo The shape this bras gives is quite simply knock-out! Feminine, fun and fabulous to wear this is a perfect gift. E-HH Cups 28-38 Bands.

Bethesda Terrace Shorty Dot Gloves A classic glove with a fun twist.

Romeo and Juliet Clutch Bag I love these book clutches from Kate Spade. The ultimate gift for a book lover!

Mind, Boobs and Soul Restoration

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Every year during December I like to write a post about taking time to enjoy this season. Today's post is less bra and more ahhhh. The hectic shopping malls and jam-packed holiday schedules can make December feel like a mad rush. Eight years ago (when I was laid up at Christmas after an operation) I realized that making a conscious effort to slow down allows you to experience the magic of this time of year. Today I have three suggestions for you to restore your senses and experience the wonders of this month Mind, Boobs and Soul.

Mind Restoration
We can get so caught up in the practicalities of life that we forget to let our mind wander into imagination. Christmas, Hanukkah and Winter Solstice festivals all involve story-telling and while children easily immerse themselves in these stories we can often miss the joy of putting the here-and-now to one side and letting our minds absorb the magic of seasonal stories.

Stories, both read and sung, are a wonderful way to connect to the traditions and joy of the holidays. Here are my favourite stories that I seek out at this time of year to bring the season alive.

A Christmas Carol - I love the book but if you want to watch this classic then I was really impressed with the authenticity of Disney's version from a couple of years ago. If you ask Mr Butterfly though, nothing beats the Muppet's Version!


The Latke Who Couldn't Stop Screaming - The bizarre and wonderful imagination of  Lemony Snicket brings together lots of iconic holiday characters and traditions into this simple and heartfelt children's story.

A Child's Christmas in Wales - This funny and comforting poem by Dylan Thomas always reminds me of the magic you feel when you're a child. Being from a long line of Welsh-folk this poem conjures up memories of my own family Christmases!

Handel's Messiah - My Mum is a phenomenal choral singer and growing up I heard her practicing or performing Messiah with her choral society at this time of year. This music is synonymous with Christmas for me. If you want two hours of musical magic then this YouTube version is pretty good.

The Snowman - This still gives me tingles. The story is so simple and brings imagination, winter and magic together perfectly. The song is still so moving

Boob Restoration
I can't let a blog post pass without at least some reference to breast care! At this time of year I highly recommend actual breast care in the form of some personal pampering. Your body (including your breasts) goes through a lot during the year and just as we thank those around us for their support over the past year, it's worth doing that for your body.

I have a three step ritual that I follow at this time of year when I know that I'm going to be wearing party dresses (so have more decolletage). SOAK, SCRUB, SOOTHE.

SOAKA bath does so much to restore your mind as well as your body. While it's tempting to throw in your bubbliest, smelliest bubble bath it's more beneficial to add some bathing salts to your water. The salt will draw out the dirt that builds up in your pores as well as any toxins in the top layer of your skin. I love this cleansing pack from Rocky Mountain Soap because it smells beautiful but works hard!

SCRUB I don't mean scrub exactly because your breast tissue is very delicate and needs to be treated gently. Once you have soaked for about 15 minutes get a gentle loofah and use a small grain exfoliator like Aloe Gentle Exfoliator from The Body Shop and work your way around your breasts (starting underneath - lifting where necessary!) Avoid the area right around your nipple and don't press too hard. This will sweep out any last remnants of dead skin.


SOOTHE Once you've taken away the dirt and old skin you have to be careful what you put on next as your skin will drink it up. If you pour in a heap of chemical laden cream then you'll undo all the work you've just done. Breasts don't produce a lot of natural oil so it's a good idea to use a non-chemical skin-friendly oil to soothe your skin. I like Palmer's Cocoa Butter Oil because it doesn't feel greasy. Alternatively you can use JoJoba oil (breasts love JoJoba oil) or quite simply slather on some extra virgin olive oil - sounds crazy but it's true!

Soul Restoration
It's true that the best thing about gifts is giving them. It's one thing to give a gift to those we love but it does something really special to your soul to give a gift to someone you may never meet. If you have the opportunity to give this season it will connect you with your soul. Here are a few ideas:

1) Donate a gift (your local shopping center may have a gift drop off or check with your community center) The Salvation Army accepts toys as donation to be given to local children during the holidays.

2) Donate to your local Food Bank. Lots of grocery stores have pre-packed Food Bank bags that you can purchase, alternatively why not choose your favourite food and donate that.

3) Donate money or time to a local charity. Local charities have less profile that the bigger ones so if you can make a donation to a local charity you will be making a difference to your immediate community.

Do you have some traditions at this time of year that remind you of the magic of the season? xx

Fern and Jude Inspired Gifts

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The last of our gift guides is inspired by the plum vibrancy of Fern from Panache and Jude Plunge from Cleo. Teamed with denim or black this statement colour brightens up any winter outfit!


Counter-clockwise from top left:
Fern from Panache The combination of silky material, floral design and full support is why this bra has been such a favourite. Cups FF-HH 30-36 Bands.

Nerissa Sunglasses Jackie O meets the 70s! 

NARS Duo Eyeshadow I love that this combo perfectly matches the Jude Plunge Bra!

Jude Plunge Bra It's hard to believe that a bra with this much punch is so discreet under clothing, but that's what makes this so fabulous! E-G Cups. 32-38 Bands.

Sing a Different Tune Carousel Bangle A clever combination of bangle and watch. Simple and striking.

Magnolia Plaza Knit Gloves Fab embellishment on these cozy gloves.

Busty Review 2012 - Top 3 Busty Topics This Year

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As another year of full-bust blogging comes to an end I wanted to give you a summary of the most discussed busty themes from 2012; Wearing Smaller Band Size, How Cup Sizes are Relative to Your Band and Breast Bullying.

Smaller Band Sizes
If you're a regular reader you'll know that the most common mistake made in bra fitting is putting women in bra bands that are too big for them. Smaller band sizes don't just apply to women who need 28 and 30 bands (but struggle to find them in regular stores) it also applies to women with larger torsos. Women with squidgier torsos often get relagated to wearing big bands when in fact they need smaller bands to give support and lift.
I cannot stress enough how important your bra band is to good fit. If you are reassessing whether your bra size is right for you the best place to start is find out if your band size is giving you enough support. Here are four Band Blogs from this year that help you work out whether you need a smaller or longer band:

Small Bands are Better for Squidgy Torsos
Breaking the 34 Band Barrier
The Bra Statistic That Just Won't Die
The Women Who Need to Add Inches to their Band Size

Cup Sizes are Relative to Band
One of the busty subjects that we made a lot of headway with this year was how cup sizes simply denote how much bigger your overbust measurement is in comparison to your band size. Once you know that cup sizes mean nothing without knowing the band size you realize that stereotypes about D+ breasts just doesn't make any sense!

Here are two of our most popular blog posts about how cups are relative to band:
Bra School - Not All D Cups Are The Same
Why Do Cup Volumes Get Bigger as The Band Gets Bigger

Breast Bullying
From girls going through puberty to adult women experiencing ignorance from colleagues, strangers and the media, breast-bullying persists in our society. When women get in touch to say that they are no longer tolerating or absorbing the hurtful breast-ignorance they have encountered I know that this blog is making a real difference.

Changing attitudes towards breasts and stamping out breast-bullying is something I am deeply passionate about as these three blog posts explain:

Are Women Taught to Criticize Other Women
A Guide for Parents of Busty Daughters
Breast Bullying

As we go into 2013 there are a lot of subjects I will be covering to help you support, love and be proud of your bust. If there are specific things you would like Butterfly Collection blog to cover then let me know in the comments. I hope you have enjoyed this year of busty blog posts, I am so grateful for all your support and feedback, thank you xx

How much money should you spend on a bra?

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Welcome back to Butterfly Collection's blog. Mr Butterfly and I had a fantastic holiday, I hope you did too. I had a chance to recharge my bra brain and plan some new products, tools and blogs for you lovely busty ladies. Some highlights of my break were a Stilton cheese the size of my head, crackers filled with tea, baking my first ham and buying blue boots!
Having spent a few pennies over Christmas I had to get back to my budget for the clothes and shoes I know I'll need this year (sometimes need means want if I'm honest!) I have a few rules of thumb that I use for how much I'll spend on lingerie and this helps me figure out my lingerie budget for the year.


Everyday Bras Budget: To get the longest life out of everyday bras they should be worn once every three days maximum. This gives the elastic time to recover between wears. If you wear a bra once every three days it should last about eight months (longer if you're wearing it less often and caring for it correctly) which is 80 wears. I average between $0.80 and $1 per wear so I'm willing to pay between $64 and $80 for an everyday bra.
Solution BrasBudget: Strapless and Multiway bras are essential for some outfits but I don't wear them regularly. I want these bras to do a great job when they're on but I expect them to last at least two years. I average two wears per month because I wear my strapless bras more often in the summer than I do in the winter. That's 48 wears over two years and I'm happy to pay $1.50 per wear because being a comfortable and strapless 32GG is worth the investment! This means I'm willing to pay around $70 for a solution bra.

Sports Bras Budget: I wouldn't run in cheap heels so I don't run in a cheap plunge bra. A sports bra should work in ways that regular bras simply can't - disperse impact, reduce bounce and wick away sweat. I know the damage that can be caused by wearing improper support so I think sports bras are worth up to $1.50 per wear.

I average that I'll use a sports bra twice a week (if you're more active you need more than one sports bra so that they have time to recover between wears). I expect a sports bra to last at least eight months (preferably 12 if I look after it correctly) so in eight months that's 64 wears at $1.50 per wear means I'm willing to spend up to $96 for a sports bra.     

Happy Bras (AKA Pretty/Must Have It/Luxury Bras): I don't think these bras are optional as they make me happy, I keep them for quite a while and life's too short not to wear beautiful things! I buy at least two seasonal bras every season in pretty colours or patterns that inspire me for the time of year. I'll wear them on and off for at least a year but probably more intensively at the beginning.
I buy one or two pieces of luxury lingerie (these are rarely bras as I find it almost impossible to find luxury lines in a 32GG) and I may only wear them 6 times a year so I expect them to last years if not forever!

I budget for 10 bras a year that I don't rely on for my daily support or activities but that make me happy, excited about being busty and inspire me to dress up. For this I budget $75 per item and this is simply based on what it's worth to me to have these options. That's $750 per year.

Sales Budget: I expect to buy some of these bras in the sale and average savings of about 20% over the year. I buy my everyday bras as and when I need them because I refuse to struggle and make do; my breasts and sanity are worth more. But for some of my Happy Bras I'll wait for sales (like the huge End of Year Sale at Butterfly Collection that ends on Thursday!)

I hope some of these lingerie equations help you figure out what your bra life is like and how much you can realistically budget each month to keep your boobs happy and supported in 2013. xx

UPDATE: I should clarify that this is how I work out my bra budget but your own can be worked out using similar ideas. You NEED 3-4 everyday bras to get you through a year plus 1-2 sports bras if you are active. That's a basic wardrobe which costs between $200 and $300 per year (around $20-25 a month) Figuring out what kids of bras you need and then which bras you would like to have gives you the basis for your budget xx

How do you know when your bra is dead?

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If you have shortened your straps to gain support your bra is probably dead.
Today's blog post was suggested by one of my lovely customers who struggles to know when it's time to say goodbye to a bra. Because there are no hard and fast rules about how long a bra lasts it's important to know how to tell when your bra is dead because wearing it for a long time after it has lost its effectiveness can do you more harm than good.

Hooks
The hook and eye fastening on the back of your bra is the easiest place to start. When you buy a new bra it must fit you comfortably on the first row of hooks. This is because your bra will stretch and over time you need to be able to fasten your bra on the tighter rows to compensate for the elastic losing its tension. If you buy a bra that fits you on the second or third row of hooks then it won't fit for you for as long which means you're throwing away money.

Your bra should fit snugly on the first row of hooks so that you get the most life out of your bra
The first time you fasten your bra on the tightest set of hooks you know you have between 4 and 6 weeks left of regular wear (this depends on how often you wear it and how you wash it). If your bra doesn't show other signs of significant wear and tear (we'll cover those next) then you may be able to have the band shortened by a tailor (or do it yourself if you're good with a needle). When shortening a band it's important to shorten each side equally i.e. if you take an inch out of one side you must take an inch out of the other side. This ensures that your strap tension stays equal on each side.

Depending on how well this job is done (and the integrity of the rest of the bra) you can get a further 2 to 4 months of wear out of the bra. It won't last as long as a new bra with the same band length as the elastic has aged.

Elastic
This is the lifeblood of your bra. It's the elastic that keeps your band snug against your body (which is the part of your bra supporting most of your bust's weight) and it contributes to the shape of your cups and the support of your straps. Besides giving you support the elastic also makes your bra flexible so that it moves with you as your breathe and bend. As I've talked about before, elastic needs time to shrink back into place after it has been heated up by your body heat. This is the reason you should only wear a bra once every 3 days.

If you see white hairs appearing on the wing and band of your bra if means the elastic in the fabric has broken
No matter how well you take care of your bra the elastic will deteriorate over time and the bra will lose its support. It's worth noting that cheap bras are made with cheap elastics that stretch out quickly. More expensive bras use better grade elastics which are more resistant to heat and moisture so your investment lasts proportionally longer.

As the elastic in your bra stretches it begins to break and you will see this breakage in the fabric of your bra. Little white fronds will appear on the band, wings and straps. This is a sure fire sign that your bra is dead. No repairs or alterations will resuscitate this bra. The elastic that allows for breathing and movement is now dead so it's time to say goodbye.

The Fit
If a bra that once fit you well now seems to dig into your breastbone or poke you under the arms then you should check your fit signs (for example, is the band level at the front and back). The change in fit could be due to a change in your figure, however, it may also be an indication that the bra has died. If after checking the five fit signs you realize the bra is not giving you correct support then it's time for a new bra. If the bra still has the elastic in tact and the fabric isn't too worn then you should consider recycling it by donating to a thrift store.

Clear Damage
If there are holes in your cup or band, if there are hooks missing, wires poking through the material or any tearing on the material then your bra needs to be replaced. 

I hope this helps you figure out which of your bras need to be disposed of or recycled so that you aren't compromising your support and health on a dead bra xx

First Video Blog Post!

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Hi Everyone - a very quick post to let you know that my first video blog entry is up. I'll be creating these every couple of weeks to add some context to the things I write about here as well as highlighting great bra and boob articles from around the web.

I'll also cover bra fitting issues as well as answering specific customer and reader questions that arise in the week. I hope you find it useful and please let me know if you have any suggestions for things you'd like me to talk about. Happy Friday! xx


Is Holistic or Tape Measure Bra Fitting Better?

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First of all I should probably explain what Holistic Bra Fitting means. Some of you may have been to a lingerie store where the assistant helping you hasn't used a tape measure to determine your size but instead has just looked at you, maybe asked what size you're currently wearing and brought you a bra size to try on.

Holistic bra fitting judges which size you need based on how well your current bra fits, your build, height and posture. Considering how many stores use a tape measure incorrectly to figure out your size (Hello Plus Four Method!) it's not surprising that some stores choose to avoid it completely.


The five main fit signs used to assess size in the holistic approach are:

1) Are the cups spilling over or wrinkling
2) Is the band too loose or tight
3) Does the gore lie flat against the body
4) Are the straps digging into the shoulders
5) Is the band at the same height all the way around the body

Determining your bra size using a tape measure uses the difference between your ribcage measurement and the measurement around the fullest part of your bust to figure out the best band and cup sizes to start with. There are lots of other factors that affect your bra size so this is why the tape measure method should only be used as a starting point as we explain in our Bra Calculator.

Lots of people think that the holistic approach to bra fitting is better than using a tape measure and others think that the tape measure is better. My personal approach is that these two techniques are not mutually exclusive and you should use both to find and maintain your best bra size.

The five fit signs are hugely helpful for working out whether you need a smaller band, larger cup size etc. The reason I don't think you should rely on the holistic signs alone is that they don't give you a base size to work from or towards. Let me explain.

The fit signs are essential for figuring out if you need a different size e.g. a spilling cup says you need a bigger cup

Lots of women who contact Butterfly Collection for a free bra size consultation are wearing a bra band that is six, eight and even ten inches bigger than their body which means they can be up to five band sizes away from their best starting size. If these women relied solely on the holistic approach then they may come down just one band size and still be uncomfortable in their new bra size leaving them more disillusioned with bras and potentially giving up on finding the right size. It would take an awful lot of trial and error to find out which band and cup combination you need based solely on the holistic approach when you're five or six sizes away from your best fit.
Full explanation of Sister Sizing
I recommend using three steps to figure out your best bra size starting point. Let's take an example of a woman wearing a 40E whose bra band is riding up, cups are spilling and straps are digging in. She can find her best bra size starting point this way:

1) She measures around her ribcage and finds that she's a 32 band. She realizes that this is four band sizes smaller than she's wearing right now. This gives her a band size to work toward.

2) Using the sister size chart she works out that to get the same volume on a 32 band as she has now on her 40E she needs to go up four cup letters to a GG.

3) By assessing all of her fit signs she realizes that she is spilling over her cups (NB this might be because the band is so loose the bust isn't contained) She decides to try one cup size larger to stop the spilling so she arrives at a size of 32H.

Left just to use the holistic approach this lady may have just come down to a 38F and would still have significant issues with her fit. By measuring at least around your ribcage and knowing how to use this in conjunction with the fit signs and understanding the band to cup ratio you stand a much better chance of getting to your right bra size faster. xx

How Your Age Affects Your Bra Fit

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I fit women of all ages from young teens through to women who have seen lots of bras and lots of life. Larger breasts aren't the proclivity of the young, there are many older women who use our online bra fitting services because they have all the same problems finding D-K cup bras in regular stores coupled with the challenges of changing breast tissue and skin.

First of all a quick explanation of the difference between breast tissue and breast skin. Your breast tissue goes deep down and comprises glands, fatty tissue and ligaments. Your breast skin is the epidermis layer covering your breasts. The changes in your breast skin as you age can affect the way your bra fits, which styles will work for you as well as some other fit factors to take into account. Here's my simple guide to how your skin affects your bra fit through different decades.

Related Article: How to look after the ligaments in your breasts

Teens to Twenties
From the time you develop breasts and throughout your twenties your breast tissue and breast skin stays pretty much the same (unless you've experienced pregnancy, significant weight gain, weight loss or illness). Some women will find that their breast tissue is very bouncy and firm so they need bra styles that accommodate fullness all the way around the breast. Some styles may fit really well at the bottom and sides of the bra but cut too tightly across the top of the breast where the tissue is still full and firm. Balconette styles as well as cups with a fine edge (like the lace top panel on the Marcie bra above) are ideal for full, young breasts.

Scarlett Johansson has naturally full breast tissue at the top of her breasts. This is very common for lots of young women.

Aside from common skin complaints like acne, during the early decades your skin has a lot of natural collagen so it stays firm and smooth so you don't have to think about your skin when choosing a style. Only women with allergies will find that they need to think about their skin as well as tissue when choosing a bra.

Related Article: What difference the material of your bra makes to your skin

Thirties and Forties
During these two decades our skin begins to change as we produce less collagen (the naturally occurring protein that gives the skin strength) and less elastin (the protein that allows our skin to bounce back into place after stretching). The reduced amounts of these two proteins means that skin can start to look a little duller (as new skin tissue isn't being replaced as quickly) and you may notice some decrease in volume.
You can see here that with the right support you can have full cleavage but you may have naturally lost some volume at the top of your breasts over time.
If you've had children the gradual change may not be as apparent because the significant breast changes of pregnancy can reduce the volume of your breasts more obviously than the effects of reduced protein production.

If you've been wearing well-fitting bras through most of your life then your Cooper's ligaments (the ligaments behind your breasts) can still be in good shape so many women won't see pronounced drooping. However, lots of women notice that they are shallower through the upper part of your chest than they were in their 20s. This is completely normal. You may find that some molded cups leave you with a gap at the top of your breasts, this can sometimes be corrected by coming down a cup size. Otherwise, it's a good idea to look for non-molded 3-part bras that shape to the body (unlike a rigid molded cup that your breast has to fill).

Fifties and Sixties
The changes to your breasts during these decades can be as sudden and confusing as those we experience during puberty. There are two main things that happen to change your breast tissue and skin during this time. The Lymphatic System changes and slows down the rate at which your body can flush out toxins. This means that your skin can't get rid of the debris in the cells as easily (this is why you may notice more cellulite during this time as fat and toxin deposit settle under your skin.

The second big shift is the changes in estrogen production which reduces the plumpness of your skin and contributes to the skin on your chest and breasts starting to sag and wrinkle. While this doesn't sound like the most fun you can have on a Wednesday, it's also not the end of the world. With the right bra you can still have great shape and comfort.

Related Article: What life can do to your breasts and bra size

To counteract any loss of tension you should look for bras with vertical seams that will support a lifted look. When your breasts lose tension they tend to spread east and west. To corral your breast tissue back into a forward position you need a seamed bra with a supportive side panel which moves the breast tissue forward like the Lucy bra above.

As we get older the skin over our breasts becomes less plump and softer.
As the skin on your breasts begins to wrinkle it's important to put your bras on correctly. Women of every age ought to sweep their hands over each breast when it's inside the cup to ensure that no tissue is trapped against the wire and the tissue is settled comfortably in the cup. In addition to this movement you may also find that you need to smooth the skin away from the gore and into the cups. Press against your gore with your left hand then with your right hand smooth the skin of your left breast away from the gore and into the left cup. Repeat on the opposite side.

Seventies onwards
Many women experience changes to their bone density in later life and this can affect your bra fit if your ribs and shoulders become painful. Because bone changes (like osteoporosis) can affect your flexibility it can become more difficult to put on your bra. Ideally you want a front-fastening bra so that it's easier to put on, however, there simply aren't enough front fastening bras for women with large breasts. I hope this is something we see changing in coming seasons.

Look for bras with wide bands and wide straps so that the weight of your bust is dispersed over a wider area. This will relieve tension. Wire-free bras can also reduce the pressure and even though the shape will be different from a wired bra the support is equal.

I have lots of customers who rely on the Enell sports bra for support and comfort as it's front-fastening, wire-free and incredibly supportive.

I hope some of this information helps you understand your bra fit better. Your breasts will inevitably change over time but by understanding what's happening to our bodies and knowing how it affects our bra fit will keep us in great bras at every age. The bras that suit you best may change with time but you can have lift and comfort throughout your life. xx

Video - How Bra Seams Change Your Breast Shape

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The next installment of my video-blog (vlog) is live and this week I'm talking about how bra seams work to change your breast shape. I know that seamed bras are a bit daunting for some women so I hope this post will help you understand them a little better so you can consider trying one next time you're bra shopping.


Something I didn't get to mention in the video is that seams give your bra stability and keep your breasts in place. Some molded cups will cause your breasts to slide around inside them whereas a well-fitting seamed bra will keep your breasts in place. xx

Judging Women by What We Wear

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The image above was created by Rosea Lake, a woman at a college here in Vancouver, to explore the preconceptions we have about women based on what they wear. As busty women we are more than familiar with the relationship between our breasts, our clothes and social stereotypes. Rosea's photo could so easily have been about cleavage; the two stereotypes are the same. Something as surface as your skirt length or visible cleavage is loaded with social assumptions.

I wanted to write about this subject because I know a lot of you experience breast bullying and big boob stereotypes in your everyday life from family, friends, colleagues, strangers on the street. Stereotypes are designed to pigeonhole people and limit their possibilities. While this isn't something we can change overnight we can change things by refusing to be pigeonholed by those who would stereotype us. This takes a lot of courage and confidence to do but I know that through the support of other busty women we can begin to change social perceptions.

Related Articles:  I've stopped being ashamed of my chest and Claudia's Story: Ending Breast Shame

We have to remember that our clothes are only as important as the meaning we attach to them. Many people still don't recognize that 'clothes don't make the (wo)man'. Clothes are entirely linked to our societies. Different clothes are perceived differently by different cultures, and for that matter, different eras (I've written before about how the cleavage was a revered and respected feature in the 16th Century).


Women in tribes like the Himba do not wear any clothing above the waist so no judgement can be attached to the exposure or concealment of their breasts. There are other exterior indicators to marital and hierarchical status like hair and beads, but the covering or revealing of body parts does not spark social commentary.

The fact that semi-naked (and indeed naked) communities exist without the threat of condemnation, physical or sexual attack lets us know that clothes only become associated with behaviour or morality when we teach that they do. Something as simple as the length of a skirt only becomes synonymous with intelligence, personality or sexual availability when we are taught that skin exposure equals sexuality and covering up equals an aversion to sexuality.

I see lots of comments from people saying that if you dress in a way that is attractive to other people then you should expect attention. So what exactly is meant by attention? Is it wrong for a man or a woman to notice another man or woman and think they're attractive? Absolutely not, it's essential for the perpetuation of our species. Is it wrong to look at someone and assume you know their availability, sexual expectations and intelligence based on what they look like, or to assume you can do or take what you like? DEFINITELY. No matter what you look like only your words let someone else know what kind of relationship you want with them. It's an old saying but no means no. Period.
The second issue with this argument is that we only ever want to be attractive for other people. I work with women to improve their confidence and self-esteem through better bra fit. The physical effect of this emotional journey is that they look happier, more confident and more beautiful than ever before. Is this for someone else? Absolutely not. This transformation is about the woman and her well-being. Beauty is not just about sexual attraction, it's about happiness, confidence, joy and choice.

I wrote this post because I was sad about a lot of the comments Rosea's photo received but the fact that the photo has been so widely shared and so strongly supported says that change is happening for women. I hope in our own way we are tearing down the stereotypes around breast size and replacing them with confidence and desire to teach new cultural norms like "everyone's body should be respected" and the tried but true "don't judge a book by its cover". xx

Bras: Entertainment vs Supporting Breasts

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North America has a very confusing relationship with bras. On the one hand we see them everywhere in advertising, music videos etc and accept this as the norm. On the other hand we are embarrassed by our breasts (large and small) and are shy to talk about how bras should fit, how they impact our health and how they make us feel.


Images of lingerie have become so commonplace in our society that we think nothing of seeing a magazine cover with a lingerie-clad celebrity staring at us while we buy our groceries and yet many of us are too shy to go for a bra fitting. I think it's very healthy to express yourself through lingerie but the enormous disconnect between images of women in lingerie and a huge percentage of North American women feeling embarrassed by their breasts and bras worries me.

Do women feel empowered by the juxtaposition of lingerie and sport or is it a flimsy marketing ploy?
So why is lingerie so acceptable in the entertainment sphere but shrouded in embarrassment in relation to its actual job, supporting breasts? Somewhere along the line we undermined the importance of the bra and it has been relegated to a marketing tool. Something like the Lingerie Football League can belittle the importance of bras because the lingerie is there as a gimmick to attract media attention. The trivialization of bras through well-worn 'sex sells' advertising, like the cringe-worthy Pussycat Dolls GoDaddy Superbowl commercial in 2012, undermines the core purpose of bras - to support our breasts!

I think many women have disassociated lingerie with real life and relegated it to an airbrushed world where lingerie is just for show because the gulf is huge between bras used in entertainment and bras that need to support us every single day. The Victoria's Secret Angel in American Flag wings has little relevance to the 34GG mother of three in Ohio whose bra has to withstand a constant workout, stay in place, be comfortable and make her feel beautiful.

This image could be empowering if bra fit knowledge and confidence were commonplace. Sadly this bra doesn't fit the model (wires resting on breast tissue at the center) so it seems to suggest bra fit is secondary to entertainment.
The Victoria's Secret Show has become a highlight of the annual TV schedule raking in millions of viewers and advertising dollars. The event keeps getting bigger and bigger and yet the fundamental fitting issues at Victoria's Secret boutiques are legendary. What use is a bra if it doesn't fit? You'll look great if you get caught in a surprise runway show?! The lack of attention to fit in the VS Runway Show reinforces the idea that fit isn't as important as looking a certain way. The Hollywood tinted lens through which we see lingerie can alienate women who self-elect that their bodies are too big, too small, too different to be worthy of confidence let alone beautiful, well-fitting lingerie. 

I don't think that lingerie needs to be eradicated from our entertainment sphere, however, I think we need a considerable redressing of the balance to bring the bra back to the real world. We need to make talking about bras and good fit as commonplace as pop stars dancing up a storm in their basques. If you've never had a conversation with the women in your life about if they feel happy and confident in their bras then I urge you to start that conversation. Let's take back the bra and make sure it's doing the job it was intended for, supporting breasts. If you need help working out your best fit then our Free Fitting Services is a great place to start xx

Video: Are We in A Bad Bra Fit Cycle

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In my video blog this week I am once again tackling the subject of why the statistic about 80% of women being in the wrong bra size doesn't seem to have changed in many years. Just today I have read two articles from leading women's magazines giving out bra advice that is just plain wrong. With so many magazines, day time TV segments and boutiques dishing out the wrong information how can we spot good from bad fitting information.

I give you some insight to why this horrid statistic perpetuates and how we can begin to get rid of it. I hope you find it useful! xx



How to Help Friends and Family Find Better Bra Fit

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It is wonderful and necessary that women who understand good bra fit share this enthusiasm and knowledge with others. You may know someone in the wrong bra and have tried to share your knowledge but found that you were met with resistance. This reluctance to embrace, or even discuss, good bra fit can cause many of us to get frustrated and disheartened. To try and alleviate the frustration I want to give you some tools when talking to women in badly fitting bras.


1) Your bra knowledge can be seem quite complex and overwhelming for someone else.

When we're excited about something it's easy to forget that not everyone else feels the same way. If you unleash all your bra knowledge onto someone (who may not have actually asked you to share it with them) they won't be able to take it in and the whole thing will seem daunting rather than liberating so they shut down. When this happens I truly understand that it can be frustrating. Why aren't they whipping off their terrible bra and immersing themselves in the joy of good bra fit?! But getting frustrated and cross with someone isn't going to help bring about positive change.

You have to appreciate that change takes time and during this time your consistent (rather than all at once) bra knowledge can lead to big changes for others. Be enthusiastic about how your bra fit has improved your life "I haven't had those horrible headaches since I started wearing the right bra" or "It has meant so much to me to start running again since I got properly fitted for a sports bra." Leading a bra-healthy life is the best example you can set to other women and inspiration always creates longer lasting change than simply telling someone to do something.
2) Your well-meaning "trust me you're in the wrong bra" can be interpreted as "trust me you're wrong" or "trust me, you're an idiot" and no one likes to be told they're wrong or stupid.

The frustration we feel when someone is in the wrong bra is born out of the knowledge that they will be so much happier in the right bra and we want them to be happy because we care about them. Be careful though, it's important not to turn that desire to share joy into making someone else feel bad. One thing I know for certain is that you have to be READY to change your bra fit.

Related Article: The Mental Leap from the Wrong Bra to the Right One

You cannot tell someone else when they are ready for better bra fit, so instead of coercing someone into a bra fitting make yourself available. For example, "Any time you want me to come with you to get a fitting, I'll be there." or "If you ever want me to help you work out your fit and buy some bras to try on at home you only have to ask, I'll have the martinis and measuring tape ready!" Making yourself open rather than appearing frustrated means that when the women in your life are ready to change their bra fit they trust that you will be there and trust that you won't judge them. 


3) You never know how someone's emotional history and self-esteem are bound to their body. 

This is the most important one. We are all a product of our experiences and if you grew up without any bra education then you may have internalized the discomfort, embarrassment and frustration of your ill-fitting bras into something being wrong with you. Avoiding sports, altering what you wear to hide your bust, shying away from public speaking or being noticed in general can stem from years of being in the wrong bra. Many women associate clothing of all types to be a measure of how 'wrong' their body is and so trying on bras will just be another occasion where they feel bad about themselves. Being confronted with lots of bra fitting advice can trigger body insecurity for lots of women.

You may read their reluctance to go bra shopping as stubbornness or stupidity but you have to remember that you don't know that woman's relationship with her body and specifically her breasts. I encounter lots of well-meaning young women berating their Mums for not wearing a better bra and I'm afraid it just won't bring about change. I always suggest that you start with baby steps and build up to a bra fitting with confidence first. It can take years to give someone the confidence to address their bra size so don't get disheartened but instead be part of that woman's journey. Give her the tools to believe she is worth supporting, mentally and physically and let her know that when she's ready to get her bust into a bra that's worthy of her, you'll be there.

Related Articles: These two personal stories of finding the courage to face bra fitting would be good recommendations for someone nervous about trying new bras. Layla's Story and Claudia's Story

I know it can be agonizing to see someone wearing a bra that is obviously painful and unflattering but I also know that you can't make someone prioritize their bra fit (and it's not your responsibility to get other women into the right bra). It's very important we don't segregate women into 'women in the right bras' and 'women wearing the wrong bras' or even more starkly put 'right women' and 'wrong women'. Great bra fit is for everyone we're all just at different stages of our bra journey. The women you know wearing the wrong bras are fortunate that they have you in their lives for when they're ready to take the next step in their bra journey xx

Why Some Bras Will Never Fit You

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Lots of women will say they know their bra size but can never find a bra that fits. Two things are usually going on here; either they really don't know their size (most commonly their band is too big and causing the bra to move around) or they keep trying on the same style of bra. The shape of your bust and the density of your breast tissue means that some bra styles simply will never fit you. Don't despair though, knowing which styles work for your breasts and give you the look you're after the easier it will be to find the right bras.

Related Article: How age affects your bra fit.

Lots of women have only ever tried on bras at big lingerie retailers like La Senza and Victoria's Secret. They try their correct size (rare for the full bust women in these places but not impossible) and find that the bras don't fit them. The problem here is that the majority of bras in these stores are molded styles and despite all the colours and trims, they are all based on just a few design patterns. If this pattern of molded cup doesn't fit your shape then it doesn't matter which size you try on, it will never feel quite right.

Molded Bras Aren't Your Only Option
It's important to break out of a one style trap and try several different styles of bra in your size so you can figure out which ones feels the best and gives you the shape you're after. I know that molded cups are so popular because they offer a smooth look under t-shirts and disguise your nipples but you can get these benefits from other styles too.

Delphi is a seamed bra with the discretion of a molded cup
Most seamed bras have flat, discreet seams that aren't noticeable under clothing. Some seamed bras are made of light foam material that disguises your nipples like a molded cup but aren't as rigid so fit to your shape better (Delphi and Medina are great examples of this style).

Related Video: How Seams Affect Your Bra Shape

Which Bra Styles are Available for Full Busts?
It's a good idea to try out bras in lots of different styles (make sure you know your size range first). Here are the most common full bust styles:

Full Cup Bras have full coverage so they come up higher on your breasts and tend not to emphasize your cleavage. This style gives a lot of stability and many women choose to wear this style during the day when they are busiest as the support is comfortable and reliable.

Serenade is a full cup bra because it encases the whole breast

Molded Bras have either a rigid or soft cup (they both seamless, the rigid cups are usually a little thicker). Molded bras can be very supportive and give a lovely shape. Just be aware that rigid cups can't bend to your shape, your breasts have to form to the shape of the cups rather than vice versa.
Profile Perfect is a soft molded cup so the cup can form to your body more easily
Vertical Seamed Bras combine the best of both worlds; the flexibility of the softer cups with the support and shape of seams. Vertical seamed bras can give lots of lift and accentuate cleavage.

A vertically seamed bra like Medina gives you lift and accentuated cleavage
Balconnete bras have a wider neckline and are lower at the front than a full cup bra. They are often seamed with three or four sections to give your breasts shape and support. An ideal solution for lots of women who want support without too much material or bulk.

A balconette bra like Lucy gives you the support of seams with a less full cup and wider neckline
Before you decide that bras simply don't fit you make sure you have explored all the options that are out there for you. Besides the ones listed above there are plunge, strapless, multi-way, wirefree, sports bras, nursing, mastectomy and vintage styles like cone bras. The style of bra can make a huge difference to your comfort, for example, if you're short, look for bras with straps that are fully adjustable (like Lucy from Cleo) or if you have sloping shoulders look for styles with the straps closer together (like Dessous Neon from Claudette). Your bra should be working with you, not against you.

If you have a particular question about which styles are right for your body you can email your details to support@butterflycollection.ca or use our Free Size Consultation. xx

Video: What Your Bra Straps Are Really For

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This might sound self explanatory but when a recent Facebook question from a big American bra manufacturer asked the question 'which part of your bra should take the weight of your bust?' a scary number of women said, "the straps" which shows we don't know what they're for... xx


Panache Spring Summer Bras Review

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There are many important aspects of bras for busty women; fit, self-esteem, health and style but there is also JOY! I know that many of you will still be on the journey to finding good fit and can't believe that your 34H boobs will ever be joyful but trust me, they can. The SS2013 collection from Panache has some really fun and joyful designs. We have chosen some of the happiest designs for spring/summer at Butterfly Collection because you shouldn't have to sacrifice fashion for support. Here's a look at the prints and colours we hope will bring some bra joy to your Spring!

When I first saw Bella I knew that bras for larger busted women had reached a new level. The print is bold, the design is excellent and the price is affordable. There are so many busty women still unaware that bright and beautiful bras like this exist but as word spreads, so too does the joy!
Bella is based on the Lucy and Marcie model which means it gives great forward projection and rounded shape. Bella is great for bottom heavy and top full breasts. The aquamarine base with bright yellow bird embroidery make this bra one of my all-time favourites from Cleo. Available at Butterfly Collection April 2013.


I have a deep love of blue bras and the electric blue Loretta Plunge Bra makes me tingly! The combination of sheer panels, microfiber cups and embroidered edging creates a classic style with modern updates.
The cups are wider so good for wide-set and side heavy breasts. The angle of the plunge gives a lot of support so many women with close breasts and/or protruding sternum could find this a great everyday bra too. Stylish, sexy and supportive. Available at Butterfly Collection Mid-March.

I love the modern kitsch of Cleo's spring line. The double print combination of berries and clouds could lull you into thinking Melissa is just a playful bra but this bra gives serious support!
The firm lower 2-parts of this bra give amazing uplift (hello perky boobs!) It's ideal for top heavy or rounded breasts. This is easily supportive enough to be your go-to spring bra. Available online now.
Jasmine has very quickly become a Panache favourite amongst women of many different breast shapes. The four-part construction gives extraordinary support and the stretch lace top panel is SO forgiving it adjusts to your body.

The muted floral pattern combined with navy lace makes this a subtle but striking bra. The fit and support are fabulous, no wonder this has inspired the creation of a new continuous style, Envy, available fall 2013. Available at Butterfly Collection mid-March.

2013 is a great year to add beautiful and colourful bras to your collection thanks to large cup bras getting some long overdue JOY! xx
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