Butterfly Collection Blog - Life in Big Boobs

Your bra band is the beginning of great bra fit. In my opinion it is the most important part of your bra and it's a good idea to know how bra bands differ so you can work out what's right for you. The band is so important because it is the part of your bra that should take the majority of your bust's weight (it can only do this by being snug). Because it is the biggest part of your bra to make contact with your body it can disperse the weight of your bust over a greater area (if your band is loose the whole weight rests on your straps which is painful). The more the weight is dispersed, the more comfortable you'll be.

Banded bras have material below the wire/seam of the cup like on Medina

Banded Bras
Pros: A Banded Bra has a piece of material that extends below the wire or seam of the cups. This piece of material can vary in depth (longline bras have several inches of material below the cups) and it is often cushioned or lined to give extra comfort. A band increases the surface area over which your bust's weight is dispersed so many women like to have a banded bra because it eases the weight of their bust.

Cons: Some women find that a banded bra flips up. This can happen when your midriff protrudes farther out than your band and your body forces against the band. It can also happen if you have a narrow torso and your cups are too wide for you. This problem is irritating more than detrimental to your fit.

Profile Perfect is a Great Bandless Bra with Firm Support

Bandless Bras
Pros: It might surprise you to know that some bras are considered to be without a band. A bandless bra doesn't have any material below the cups. The central gore and wings attach directly to the cups. For women with high tummies or an outwardly flared ribcage a bandless bra can be much more comfortable.

Cons: With less surface area some women find that a bandless bra is less comfortable for them. If you have your band size correct the wings and back band of the bra should be able to take a great deal of your bust's weight.

I love that Claudette use 3 row hooks on all their bras

Bra Hooks
Most bras have three columns of eyes and you should think of these as a timeline. Hook onto the eyes nearest the edge of your band when you first buy a bra then work inwards as the bra ages and stretches. If you buy a new bra that fits you on the middle column, or worse the tightest column, straight away then you're throwing away months of comfortable fit and money!

The number of hooks on the back of your bra gives you an indication of what the support and comfort is like. Similar to the depth of the band, the more rows of hooks on your band the more support you can expect. Very few D+ cup bras have one row of hooks and this is because you need more support than one row for a full bust. Most bras have two rows and this is ample for many women.

Three rows of hooks will give you a deeper back band and again disperse the weight over more area. It also gives you a firmer support (your breasts will move less at the front) and you might find that it helps with your posture.

Some firm support bras have four and even five rows of hooks (longline bras will have many more rows). If you have a very heavy bust or enjoy a very firm fit then extra rows will be great for you.

The wing is the part under your armpit - Tango Beige

Wing Depth
The part of your band that attaches to the outside of your cups under your armpits and stretches around your back is called the wing. The depth of this part of your bra can make a difference to your comfort. If you have a short torso then this can be a particularly important fit issue. Measure the depth of the wing of your most comfortable bra and look for bras with a similar or lesser depth. Claudette is particularly good for shallower wings that improve comfort for women with shorter torsos (they offset the support with 3 rows of hooks on every bra).

Bra Band Size
There are two very simple tests you can do to see if your band size is giving you enough support. The first is to lift your arms straight up in the air. If you band moves up your body (usually exposing breast tissue as it moves) then your band is too big. The second test is to pull your bra away at the front using two fingers. If you can pull your bra away from your body more than a couple of millimeters then your band is too big.

I hope this helps you narrow down the kinds of bands that are going to give you the best fit. If you need help figuring out your size our Free Bra Size Consultation is a great place to start xx

When you start researching bras and bra fit you quickly realize that it's a pretty huge topic. This is because boobs are as diverse and unique as the women they live on. There are lots of different bra blogs out there and they all have different information depending on their personal style, breast shape and lifestyle. It can be confusing to know which information is right for you.

In general the information breaks down into two groups. Firstly there are facts about what good bra fit looks and feels like; this information is pretty much non-negotiable. Secondly there are bra preferences like style, shape, colour and comfort levels. There are no right or wrongs in the bra preferences, it's totally down to the individual. To help you decipher the must-know bra facts from bra preferences I've put together a quick cheat's list:

Bra Facts

All your breast tissue (including that squidgy bit at your armpit that you think is fat) should sit inside the cup.
Your bra band should stay in place and not ride up your back.
Bra straps should not slip off and should not dig in.
A new bra should fit you on the loosest set of hooks first (unless it's a maternity bra)
Your gore (the part between your breasts) should be flush with your body.

Bra Preferences

Whether you prefer to wear a balconette bra, a plunge, a full cup or a wire-free. There are no hard and fast rules about what you have to wear (other than wearing a sports bra when active)
How tight your band has to be. Some women prefer a really tight band, others like it just firm and some prefer to have it as loose as it can go without compromising fit (as soon as it starts to ride up then your band is too loose).
Shape - some women love rounded cups or lots of cleavage, some like a more minimized look. Whatever shape you like you can find bras that will give you that look.
Price - There is no right price to pay for a bra, it depends on what you're comfortable paying for the amount of wear you will get out of it. A well constructed bra that is worn and cared for well should last between 8 and 18 months (depending on how often you wear it).
Style - There are lots of different styles of bras that fit different breast shapes differently. Working out your breast shape will really help you work out which bra bloggers have reviews that are relevant to your shape. Check out Bratabase's Breast Shape Gallery.

Once you have the bra facts nailed down you can start to explore the bra preferences that suit your body and personal style. When you find bras that tick all the boxes on the bra facts list and have all the things you're looking for in your bra preferences you have found your bra sweet spot! xx

As you know the most common problem I see with bra fit is women wearing a bra band that is too big for them.

Related Article: Is Your Bra Fitter Giving You The Right Bra?

A bra band that is too big for you can cause lots of problems and in this week's Vlog I explain how it causes the 5 most common issues:

Bra Band Riding Up
Bra Straps Slipping
Bra Straps Digging In
Cups Spilling
Wires Digging In

Click Here to Watch

For more information on why some stores use Sister Sizing to fit you into a 38D when you really need a 32FF read this blog post. xx

When Mr Butterfly and I started Butterfly Collection we simply wanted to make it easier for busty Canadian and American women to find bras that fit them correctly. I couldn't have imagined that our purpose would grow into something so much more meaningful and diverse.

I want to share with you the things that I have learned about busty women since we began (despite being one for 20 years!) This is our busty manifesto; the things we stand for and strive for every day.

Every woman deserves to be fitted for a bra with dignity. No body shaming, no bullying and no discrimination.
Every woman deserves to have access to bra knowledge and expertise no matter where she lives.
The size of your breasts does NOT dictate your personality. What other people assume about you based on your breasts says a lot about their personality.
In the right bra you are more confident, comfortable, able to play sports and dress without hiding.
Bra knowledge liberates you and puts you in harmony with your breasts.
Each woman's definition of beautiful, sexy and comfortable is different and she should have the bras that are right for her life and her definitions.
We have to break the cycle of pointless and cowardly breast shaming by the media, family and peers.
When you stop hating and hiding your body you realize how much more you and your body can do.
We foster self-esteem because it is fundamentally linked to bra fit for busty women.
No busty woman ever has to feel alone - she is part of a beautiful, passionate and powerful community.

My hope is that eventually every woman will feel and live these things. There are still thousands of busty women who struggle to feel physically and emotionally comfortable with their breasts and each one we, as a community, can help and support is another step closer to breaking the cycle of pain and shame. I know that as our community of confident and knowledgeable busty women grows we are creating a new bra and breast culture for our daughters to grow up in. Thank you for being part of this worthwhile mission xx

Since I started blogging about Butterfly Collection bras and life for busty women the bra blogosphere has grown a lot! There is a wealth of diverse women writing about different breast sizes and shapes, fashion for busty and/or plus size and bra fit. To help you figure out which bloggers are right for you I've compiled a directory broken down by theme:

26-30 Band Full Bust Bloggers
These bloggers are very knowledgeable about the style, fit and comfort issues associated with being small in the band and large in the cup.
Invest in Your Chest
Curvy Wordy
Busts 4 Justice
Thin and Curvy
Le Curvy Kitten
Braless in Brazil
By Baby's Rules
Bras and Body Image
Venusian Glow
Undercover Lingerista
Quest for the Perfect Bra
A Sophisticated Pair
Miss Underpinnings
Obsessed with Breasts
Bras I Hate

32+ Band Full Bust Bloggers
These bloggers are full busted (D+ cups) and range from regular dress sizes to plus size.
Fuller Figure Fuller Bust
XL Hourglass
Fussy Busty
Bra Nightmares
The Full Figured Chest
Hourglassy

Boudoir, Sleepwear and General Lingerie Reviews
These bloggers cover lingerie not specific to the full bust market. Beautiful to look at and some pieces that work for full bust women, these bloggers are well worth checking out.
The Lingerie Addict
Sweet Nothings NYC
The Full Figured Chest
The Lingerie Lesbian

Full Bust Bra Fitting Advice
Considering that bra fit is essential for feeling comfortable and supported it's no wonder this is such a widely discussed topic. As a professional bra fitter I take this subject very seriously and I recommend these sites for their bra fitting advice.
Venusian Glow Fitting
Boosaurus Fitting
Thin and Curvy Fitting
Invest in Your Chest Fitting
Fuller Figure Fuller Bust Fitting
Braless in Brasil Fitting
Sweet Nothing NYC Fitting

Full Bust Clothing Reviews (non-plus size)
Clothing for full bust women can be very tricky. A lot of clothing isn't tailored for dramatic curves so these reviews are really helpful for working out which brands and styles work for full busts.
Thin and Curvy Clothes
Curvy Wordy
Bras and Body Image Clothes
Bras I Hate Clothing
Hourglassy Clothing (Campbell and Kate Shirts)
Quest for a Perfect Bra Clothing
Miss Underpinnings Style
Le Curvy Kitten

Full Bust Clothing Reviews (plus-size)
If you are full busted and also a plus size woman then finding clothes can be doubly difficult sometimes. These reviewers find clothing and styles for plus sized full bust women.
Fuller Figure Fuller Bust Clothing
Curvy Wordy

I hope you find this list useful, I will update it whenever I can. There is such a wealth of knowledge out there and it can help you feel happy, confident and comfortable in your full bust life! xx

From top to bottom these bras have the same cup volume: 38E, 36F, 34FF, 32G, 30GG, 28H

The relationship between band sizes and cup sizes is something I explain most frequently. The common misconception is that all cup letters are the same size of boob on different band lengths. So, for example, people assume that all women with F cup boobs have the same size boobs regardless of whether they're a 30F or a 40F and this simply isn't true. A lady with 40F boobs is actually five cup volumes bigger than the 30F lady and that's because when the band size gets bigger it increases the volume of the cups.

Sister Sizes is a phrase that refers to bras that all share the same cup volume but have different band lengths. For example, a 34E and a 32F are sister sizes because when you go one band size down from a 34 to a 32 you have to balance the size by going up one cup from an E to an F cup to keep the cup volume the same.

Click Here to read why all D cups aren't the same and Click Here to read why cup volumes increase as the band increases.

These bras all have the same cup volume spread out over different length bands. From top down: 28H, 30GG, 32G, 34FF, 36F, 38E

Because a picture speaks a thousand words I wanted to show you what sister sizes look like and how the proportions change. In the picture above the six bras shown are the following sizes from top to bottom: 28H, 30GG, 32G, 34FF, 36F, 38E. All of these bras have the same cup volume, however, their band lengths and proportions are different.

You can see that the band on the 38E at the bottom is the longest band so the woman who wears this bra needs her band to go around more torso than the woman who would wear the 28H bra at the top which has the shortest band. Proportionally the 38E lady will look like she has a smaller bust because her bust volume is spread out over a wider torso. The 28H lady will look like she has a larger bust because her breast volume projects further forward on a narrower torso. In reality they have the same volume of boob but it is spread out over different areas of chest/torso.

From top to bottom these bras have the same cup volume: 38E, 36F, 34FF, 32G, 30GG, 28H

The Proportions
While the picture above is helpful to show that the cup volume on these sister sizes is the same what it can't show very well is how the proportions differ. You can see that the bands on the 30GG and 28H (bottom two bras) are deeper and have more hooks than the other sizes. This is because the volume of a 30GG and 28H bust projects farther forward than the volume of a 38E bust (which is spread out over a wider area so doesn't project as far forward) so the band has to be stronger to counteract the projection at the front.

Besides the deeper band and more hooks you may also be able to see that the wings are darker on the 28 and 30 bands than the 38-32 bands and this is because it's double layered to give more support. The wing has to be reinforced as there is less length to disperse the weight of the breasts over. The longer the band the greater the area the weight of the breasts can be dispersed over. This is the reason longer bands don't need to be as deep or firm as the shorter bands.

The proportions of the bras differ in the following ways (you'll notice that the gore width decreases as the band length shortens and this is because the breast volume is gradually narrowing in width and increasing in projection).

	Band Length	Wing with Hooks Length	Wing with Eyes Length	Wing Depth	Gore Width
38E	29”	6.25”	8.25”	4.5”	1”
36F	28”	6”	8”	4.5”	1”
34FF	26.5”	5”	7”	4.5”	3/4”
32G	24.5”	4”	6.25”	4.75”	3/4”
30GG	23.75”	4”	6”	4.75”	5/8”
28H	22.5”	3.5”	5.25”	5.25”	5/8”

Bra Science Vs Bra Reality
I wanted to explain this bit of bra science to further help you understand why cup sizes mean nothing without knowing the band size. In reality good bra fit is affected by things like brand, body shape, age, height and bra style. It's great to know the principles of bra science but remember that when a bra fits you well and you are comfortable that's the most important thing. Leave a comment if you need something explaining more xx

N.B: The bra used in these diagrams is Tango Beige from Panache Superbra

Every week Lucy and I do online bra size consultations for women across North America. The majority of women who request a consultation have been fitted at Victoria's Secret and these are the women who invariably have the most bra complaints. These women are without fail wearing a band that is four to EIGHT inches bigger than their body as well as experiencing issues like straps that dig into their shoulders, cups that spill and straps that slip. The reason these complaints are so common with women who have been fitted at Victoria's Secret is because they measure for band size over the top of your breasts under your armpits. By measuring this way Victoria's Secret recommends that your band should be at least four inches bigger than your body, a fitting technique that is disastrous for full-busted women.

VS Fit Errors:Left: Band riding up, Center: Gore not against body, Right: Band not flush with the body

Victoria's Secret comes in for a lot of grief because good bra fit is not their main focus. Their models are often in the wrong bras in product shoots and runway shows and their over-zealous Photoshopping (to make models look skinnier or bras fit better) is legendary. In reality Victoria's Secret doesn't position itself as an expert in bra fit, they very rarely allude to bra fit at all. They are in the business of making a few bra styles and a few bra sizes in alluring colours and affordable prices that make you aspire to looking 'as sexy as an Angel'. The bra sizes and styles that Victoria's Secret do make are mostly suited to women with smaller breast volumes with closer-set breasts who need more band than cup ratio because their breasts are in a different position to full busted women.

Related Articles: The women who need to add inches to their band size

Victoria's Secret only makes 36 bra sizes and in practice there are over 175 bra sizes regularly available on the market (Butterfly Collection carries over 60 sizes) and over 148 other sizes available through specialty manufacturers. So you can see that the number of women for whom Victoria's Secret really can offer great bra fit is very narrow. The +4 measuring technique is appropriate for some of the women who can wear the limited size and style range from VS so that's how they can justify using the +4 technique. The problem is, Victoria's Secret will never tell you if their bras and bra fitting technique is not right for you (and let's face it, that's most of us). They'll never concede that your band size is smaller than those they carry or that your breast volume requires a cup size they don't have. Nope, they'll just use the same fitting technique on a full-busted woman and send her away in a bra that will causes a myriad of fit issues.

This is my greatest grievance with Victoria's Secret. Their lack of honesty about their fitting method's effectiveness leaves women feeling that their bodies are wrong, which doesn't make you feel 'as sexy as an Angel'. With their brand position in the market Victoria's Secret could be a hugely empowering influence on improving bra education and diminishing breast stigma in North America, but unfortunately they are part of the machine that perpetuates the idea that bra sizes outside of the 32-38 A-D paradigm is alien and that bra fit is secondary to looking sexy.

No matter how dominant a brand is it's up to us as consumers to decide whether a product is right for us. Your breast health is too important to blindly put your faith in a gigantic marketing machine that tells you bras are just about push-ups and pouting. We need to be savvy shoppers who understand what good bra fit looks like and then decide whether Victoria's Secret bras offer us that fit (for many women the answer will be yes, but for the vast majority of us the answer is no).

How I Recommend Finding Your Band Size
I maintain that getting your band size right is the most important part of finding great bra fit because your cup size is determined IN RELATION to your band so without knowing your band size you can't begin to find the right fit.

Related Articles: Not all D cups are the Same and What Sister Size Bras Look Like

I recommend a good starting point for working out your band size is to wrap a tape measure around your ribcage directly under your breasts, against your skin where your band should lie. There's no need to breathe out or pull tightly, simply put the tape measure flat against your skin so that it is parallel with the floor all around your body. This measurement (in inches) is the best starting point for finding your band size (if you're an odd number then simply round up one to the next even number as your starting band size).

Related Tool: Bra Size Calculator

This is a starting point from which you might add or subtract inches depending on your physique. The reason that +0 is an impartial starting point is that as many women will need to add inches as need to subtract them so starting at zero means there's no weighting in either direction. As a very general rule of thumb, if you have a muscular, toned or just firm ribcage then you might have to add inches to your band size to allow for flexibility. If you have a fleshy torso or a springy ribcage then you might find that you need to subtract inches to find your band size because your band can't anchor to fat which moves up and down your body as you move so you need a firmer fit that account for the wobble of our middle bits (I wear one band size smaller than my ribcage measurement as my torso is squidgy).

I hope this helps you figure out whether your body and breasts fit one of the 36 sizes available at Victoria's Secret. If you are then you'll probably find that their over the breasts measuring method works for you, and if you're not then you've got another 300+ bra sizes to choose from! xx

ALL THESE BRAS ARE A 32F WITH DIFFERENT CUP DIMENSIONS

Lots of women begin their bra fit journey by finding out there are bra sizes outside the 34+ A-D standard. Learning that you're more comfortable in a 30FF than a 34DD is an enormous step forward in better bra fit (our bra size calculator is a good starting point for figuring out your size range). What a lot of women don't realize is that there is another equally important part to bra fit besides Bra Size and that's Bra Style.

I know many women can't find their bra size and this is usually because they haven't tried on their correct size in the right style of bra. One of the biggest differences in bra style is the shape of the cup. If you're a 32F, for example, the bras available in this size will all have approximately the same cup volume, however, the volume can be dispersed in different ways. Below is a picture of the same volume of silly-putty molded into a wide and a narrow breast shape (Bratabase has an amazing resource for understanding breast shape). You'll notice that the wide base volume is shallower than the narrow based volume which is why we need different cup shapes.

The width of your breasts (often referred to as the breast root) makes a difference to how your breast volume forms your breast shape. A 32F women with a narrow root will have breasts that project forward more as the volume is stacked up over a smaller base. She may also notice that her breasts are round at the top as well. This woman needs a bra that has a narrow base (a narrow cup width) and a full, forward cup. If your cup feels very empty at the sides of your cup but you're spilling at the top then you want to look for styles with narrower wires and forward fuller cups.

A 32F woman with a wide root will find her breasts are spread over a wider area and so don't project as far forward. She needs a bra that can accommodate the width of her breasts and the cup doesn't need to project as far forward because her volume is spread out more. If your bra is poking your breast tissue at the side and you're not quite filling the cup then look for bras with wider wires and shallower cups.

Related Vlog Post: Cup Shapes and Bra Fit

The third direction that's important to consider when figuring out your breast shape is how far up your body your breast tissue extends (without a bra on). Some women have breast tissue high up on their body near their collarbone and this forms part of their breast volume so they need a long cup that can accommodate this tissue. Women with high tissue often find that they don't have much forward projection and so they need styles that are long in the cup but shallow in depth. Many women are very flat through their upper chest across the breast bone (their breast tissue doesn't become obvious until farther down their chest - usually, level with their armpit). If you're flat through your breast bone you'll find you can wear a variety of styles.

If you've been trying on the same style of bra, or even the same brand of bra, and are still struggling to find your size I recommend trying a different style or brand bearing in mind this information about how your breast root can affect the shape of your breast and so you'll need a cup shape that's right for you. xx

Sports bras are so much more than just well engineered bras that absorb impact, they are the mental and physical freedom to have a choice whether you want to participate in sports and activities that can lead to friendships, careers, improved health and well-being. A saddening number of girls stop playing sports or being generally active because they don't have adequate breast support. It's simply wrong that millions of girls and women miss out on the physical and emotional benefits of being active for the sake of a well-fitting sports bra. Things have changed a great deal in the last decade and we can ensure that fewer girls feel forced out of sports simply over the size of their chests and that grown women can take back control over their physical activities in a supportive sports bra.

Dove's billboard makes you wonder how many girls we could keep in sports with the right physical & emotional support

Why Do We Need Sports Bras?
We need sports bras because breasts don't have any muscle in them; they are held in place by two things, ligaments and skin. The ligaments (technical name Coopers Ligaments) stretch and contract to accommodate your movements. Your skin also stretches to allow for the force and impact of your movements. Unlike muscles, there is little you can do to alter your ligament and skin elasticity and strength, so the only thing you can do is add another layer of shock absorption that can take the impact strain your ligaments and skin alone couldn't handle.

Left, Simona Halep is categorically in the wrong sports bra and ultimately she resorted to a breast reduction. Serena Williams' bra shows the coverage and support a well-fitting sports bra can give.

When you work out your boobs are moving more often and greater distances than when you're doing everyday activities. During this time you need to protect your ligaments and skin from getting over-stretched as this can be very painful. To minimize the stretch factor you need to wear a sports bra that is designed to absorb the impact of your activity.

The Two Types of Sports Bra
There are two types of sports bras; Encapsultation and Compression. There is no right or wrong for which one you should wear, however, you should know how they differ to understand which one is right for you and the activity you're doing.

Panache Sports Bra is an encapsultation bra as it has distinct cups and comes in regular bra sizes

Encapsultation Bras have two distinct cups just like a regular bra so that each breast is housed in its own cup. Unlike regular bras the cups are likely to be thicker, longer (cup higher up your body) and have another layer of fabric wrapped around the outside of the cups that disperses impact away from the breast and around the whole upper body instead. These kind of bras keep the breasts as still as possible inside the cups without putting excess pressure on the breast itself. This kind of sports bra is also ideal for very busy days as it can be worn for long periods of time. Some of our customers use this bra for cycling, jogging, rowing, working out at the gym and playing soccer. Our clients who participate in triathlons and ironman competitions tend to use the compression style as some of the activities are maximum impact and they need virtually zero movement in their chest.

Enell Compression bras use sturdy fabric with shock absorbent elastic weave in the back to disperse the impact of movement across your whole upper torso

Compression Bras don't have distinct cups and instead reduce the bounce not with thickness of cup but by keeping the breasts very close to the body (this also means that the breasts are often touching). They do this by dispersing the volume of your bust across your whole upper body (this can be known as the monoboob look). Compression bras for large breasts tend to come very high on your chest as the breast tissue is being flattened over a larger surface area than an encapsulation bra. This kind of support significantly reduces the impact of being active as the vertical movement of your breasts (caused when jumping up and down) is greatly reduced. I use a compression sports bra for running because it makes my 32GG bust have almost zero movement. The downside to a compression bra is that you shouldn't wear it for prolonged periods of time ( a couple of hours wear is ideal) because the fatty cells inside your breasts are under pressure and excessive pressure for long periods can aggravate your breasts (rashes, infection, bruising). Plus sweat gets trapped between your breasts which can cause chafing for some women over long periods of time.

The Lite from Enell is designed to be more flexible, more lightweight and can be worn for longer periods

Enell also created a Lite version of their compression sports bra which is less supportive for high impact, however, it can be worn for longer periods of time and is also excellent for activities that require more flexibility. I wear the Lite for Yoga because it has no clasp on the back so I can roll on my spine without poking myself.

Sports Bra Sizes
Encapsulation sports bras are sized like regular bras and manufacturers like Panache have 28 back sports bras up to a UK H cup (the same as a US J cup). At the moment there still aren't enough Sports Bra options for women over an H cup. Some manufacturers (like Royce) have some wirefree styles but I hope very much that we'll see an increase in the availability of sports bras in HH, J, JJ and K cups.

Compression sports bras don't have regular bra sizes (like 32FF, or 38H) because they don't have cups. Instead they are sized either as small, medium, large, or in the case of Enell (one of the biggest compression sports bra manufacturers) they use 00, 0, 1, 2, 3, 4 etc to denote their sizes. Again, there aren't compression bras on the market for every woman (if you're a 28J it's incredibly difficult to find a sports bra). The most common solution I know some of our customers use it to purchase a cup size that works and have the band altered to fit them. I hope we see sports bras available for every woman very soon.

If you are a busty woman working out in a regular bra then it's akin to going to running in your highest heels. You wouldn't do that because you'd wreck your feet and you shouldn't do it to your breasts because you'll cause yourself pain, chafing and general injury. If you are the parent of a busty teen I urge you to seriously consider investing in a supportive and well fitting sports bra for your daughter so that she has the physical confidence to continue participating in activities that can keep her healthy and happy her whole life. xx

This is a question I get asked a lot and you may be surprised to know that there is a little science to the answer. We wear our bras anywhere between 8 and 18 hours every day and in that time the elastic in our bra heats up to our body temperature; especially around the band where it is in greatest contact with our skin. Heat causes elastic to expand and stretch farther. When you take off your bra the elastic begins to cool down and the fibers in the elastic start to contract back into a shorter state. It takes about 36 hours for elastic to cool down completely so ideally you want to give your bras 2 days rest between wears.

Considering how crucial your bra's elastic is to your fit and longevity it's worth looking after by washing and drying your bras correctly and by allowing them rest between wears. Here's a general breakdown of how many bras you need to maximize their longevity:

From Left to Right: Profile Perfect, Lucy Black and Leopard Dessous

Everyday Bras
There is no hard-and-fast rule about what an everyday bra is. It's any bra that keeps you supported during your daily activities and that works with your wardrobe. For lots of women their everyday bra collection is one light coloured bra, one dark coloured bra and a bra with a lower neckline that can be worn with lower necklines. Three is the minimum number of bras you should have for everyday wear to give your bras the best chance at lasting as long as they can. If you have more and rotate them on a 4 or 5 day basis then they'll last proportionally longer. If you wear the same bra every day then it will probably only last about 4 months, if that.

Sports Bras
The number of sports bras you need depends on how often you exercise, what you do and for how long. If you work out three times a week doing more or less the same level of activity for about an hour then you only need one sports bra. If you do a high-impact sport one day and a low level yoga class another day you may need two different bras; one designed for impact and one designed for flexibility. If you work out every day and sweat a great deal or exercise for more than an hour then you're going to need two or even three sports bras. Be sure to wash your sports bras every week as the salt from your sweat can break down elastic quickly.

From Left to Right: Evie Strapless, Tango Cherry Plunge, Enell Classic Black

Solution Bras
If your wardrobe requires you to have a strapless bra then you can probably just invest in one unless you need a specific colour. In the summer you may find that you want a couple of strapless bras that you can add to your everyday rotation. Plunge bras or wide balconette styles (think heaving bossom!) may not be something you wear every week but are useful to have for a favourite dress or event. These bras aren't essential but can add more freedom to your wardrobe choices.

Colourful Bras
I don't think that colourful bras should be an option, they should be a standard in your bra drawer. If you love colour then your everyday bras may all be colourful ones. However, if you have a basic everyday bra wardrobe then I highly recommend treating yourself to a colourful bra that you wear at weekends because it can lift your spirits to wear something that is fun and different. It can help you see you and your breasts differently.

I hope this helps you work out whether your bra wardrobe and habits are helping you get the most out of your bra budget. xx

You can find a great fitting bra by understanding your size and knowing which styles of bra suit you. However, our bodies are so unique and different that many women find that they need to alter a new bra to get a great-fitting bra. Here are 3 of the most common bra alterations many women need to make to their bras and how you can do these alterations.

Marcie on the left has a narrower gore than Porcelain Viva on the right.

1) Narrowing The Gore
If your breasts are very close together it can be difficult to find a bra with a gore that is narrow enough to fit between your breasts. A gore that is too wide for you can sit on your breast tissue or cause the breast tissue to pillow over the gore. If a bra fits you in the cups and band but the gore is too wide then narrowing the gore can transform your fit. The gore tends to be a rigid piece of material (occasionally it's elasticated, but not often) that can be narrowed easily.

How To Fix Put on your bra then slide your fingers in behind the gore and pinch together the excess gore material. If you can't undo your bra by yourself you'll have to ask someone else to unhook you (so that you don't let go of the pinched material) then put a pin or two in place where the material pinches together.

Sew along the pinned seam. You will probably find that you don't need to remove the excess material, however, if you'd prefer to remove it then you can. Be aware that narrowing your gore can make your band feel tighter.

The wires on Lucy (left) are shorter than the wires on Tango (right) in the same cup size

2) Stopping The Wires Poking Your Armpit
Lots of women find that their bras poke them in the armpit. This can be a particularly prevalent issue for women with short torsos (or high breasts). Some bra styles and brands have longer wires than other bras and so you may find that you prefer brands and styles with shorter wires. However, if you have a very large bust (and especially if you have a short torso) you can find that the wires poke you no matter which style you try because the wires have to be long to support your bust volume.

How To Fix It sounds rather basic but you can bend your bra wires and by bending the wire under your armpit away from the body it can make a big difference to your comfort. Bra wires are very sturdy so you might have to spend a little time bending the wires. I tend to do this to my new bras whilst watching a movie - it's strangely therapeutic!

Some women always need to shorten their band so that a new bra fits them on the loosest set of hooks

3) Shortening The Band
Lots of women need shorter bands than the ones available on the market. A style that suits you in the cups may only begin as a 30 band and you need to shorten it to a 28. For other women they may want to get more life out of a bra by shortening the band. You can do this alteration by hand, however, it's easier with a sewing machine.

How To Fix This demonstration by Dressing Curves is far better than anything I can describe so I'm deferring to her wonderful post here.

There are lots of other alterations you can attempt or have a seamstress do for you. Here is a list of some other posts about bra alterations:

Dressing Curves - Moving the Strap Position
By Baby's Rules - How to lower and narrow the gore
Bratabase - List of Bra Alteration Posts
Boosaurus - Tightening a Stretchy Band
Fix a Bra - Wires poking through the material
This post from Braless in Brasil gives you 10 great guidelines for altering bras

I believe that a lot of women who currently experience problems with their bras will find they get a near-perfect fit in the correct bra size and style for them. However, I think it's important to remember that the imperfections in bra fit are more apparent than the fit imperfections in clothing and we have to bear that in mind when trying on bras. When you know the fit imperfections that are easily fixed and the ones that simply mean the size or style is totally wrong for you it can make a big difference to perfecting your fit and widening your options xx

The biggest reward in this job is when a customer gets in touch to say that she is so inspired by her correctly fitting bra that she wrote a blog post about it! Lindsay writes about how her new found bra fit wove together bralessness, liberation and happiness xx

Property of Busty Girl Comics

"Some of my friends have these marvelous little breasts and when they don’t feel like it, they don’t wear bras. In public. For them, bralessness is liberating. I guess it’s liberating for me, too, but less like sexy radical and more like undoing your pants after Christmas dinner. I mean, I look good naked, but a shirt without a bra creates a depressing optical illusion. The world and I are not ready for that kind of radical.

But my concerns are not just aesthetic. Bralessness is an uncomfortable and impractical option. This fact seems to have been overlooked by some feminists, who I assume are modestly endowed. Famous feminist, Germaine Greer said, “Bras are a ludicrous invention.” I used to say this too, but Germaine and I meant different things. I said it as I tried on cheap bra after cheap bra, while I tugged at the band and fussed with the straps. Germaine meant that bras are an oppressive tool of patriarchy.

"Lucy is one of my favourite-ever bras"

When you have big boobs the woes of an ill-fitting bra are oppressive but a well-fitting bra is totally liberating. In a good bra you can do the things you want to do without discomfort or worry. Lucy is one of my favourite-ever bras for this reason. It’s supportive and majorly minimizes the horrible boob sweat that so many other bras engender (particularly molded cups). Don’t be afraid of soft cup wired bras! (I know Claire tells you this all the time, but as a convert and former La Senza victim, I really want to urge you to give it a shot. Actually, give it a lot of shots, because it took me a while to get used to them too and now I’m in love.) And it actually makes my boobs look smaller too! Or rather, their actual, natural size.

Now that it’s finally warm out, I’ve been riding my bike everywhere. It’s glorious. The other day it was particularly warm out and I was riding my bike wearing my Lucy bra and this breezy top and I could feel the wind on my breasts. Woah. It hadn’t even occurred to me that in a molded cup bra the rest of my skin could feel the breeze but not my boobs. My boobs were free, and I was free thanks to the support of an awesome bra. Now that’s liberating."

The straps on a bra probably aren't the first thing you notice when choosing a bra but they can make a big difference to your fit so there are a few things you should know about bra straps to help you choose the right ones for you.

1. Pressure On Your Shoulders
One of the really big American bra manufacturers posed the question on their Facebook page "Which part of your bra should support most of your bust's weight?" The fact that the majority of their fans said "the straps" should tell them that their fit information is pretty bad! Straps are not there to take the majority of your bust's weight, that responsibility lies with your band. The straps should only be taking between 10 and 20 percent of the weight. You'll know if your bra band isn't doing its job (most likely because it's too loose) because your straps will dig into your shoulders (this is the major cause of shoulder dents).

From left to right: 36J, 30GG and 28E straps on the Tango Beige. Thicker and wider straps for heavier sizes reduce pressure

If you have a very heavy bust then 10-20% of your bust's weight is still a lot so you'll want your straps to have features that improve your comfort. Wider bra straps disperse the pressure over a greater area and so lessen the pressure on your shoulders. Some straps are cushioned at the shoulder area to ease the pressure too (Cleo and Superbra add cushioning as standard to their heavier sizes).

2. How Far They Adjust
Besides taking some of the weight of your breasts the most important thing your straps do is adjust the fit of your cups. When you shorten your straps it brings you cups closer to your body which you need if you have one breast smaller than the other. You'll need to shorten the strap on your smaller side more so that the cup is flush with your body. This is why you must adjust your straps when you try on a new bra to assess whether the cups are the right size for you.

Lucy (L) has fully adjustable straps whereas Profile Perfect (R) has partially adjustable straps

Some bras have fully adjustable straps which means the slider can be shortened all the way to the front or lengthened all the way to the back. This is an important feature for women with long or short torsos. If a strap is only partially adjustable (can only be adjusted over half the strap - the rest of the strap may be either padded or has a design that the slider can't go over) then you may not be able to shorten it enough or lengthen it enough to fit your body.

Related Video: H ow Straps Affect Your Bra Fit

3. Their Position on Your Shoulders
If you have sloping or narrow shoulders then you may find that your straps slip even though your band is the right size and keeping your bra securely in place. If the straps on a bra are positioned too far apart they can fall off your shoulders which is frustrating. Look for straps that start closer in on the shoulder if you have sloping or narrow shoulders.

Melissa (L) has wider set straps and Leopard Sucre (R) has closer set straps

Good product descriptions will include the width of the straps, whether they are cushioned and whether the strap position is good for women with narrow or sloping shoulders. When you understand which strap features matter to your comfort you can shop more confidently. xx

A classic lace dress is timeless - Navy Lace from Kiyonna

One of our lovely clients asked if I could recommend any online stores that carry clothes for busty women. Once you've found your best bra fit (using tools like our bra size calculator) you want clothes that fit and flatter your body in the same way. I've written here and there about brands that are bust-friendly but I thought it was a great idea to create one list of online stores good for busty women in North America. The UK and Europe have some amazing bust friendly brands but the returns and exchanges can get problematic from North America if things get held up at customs so I'm concentrating on stores that ship from within North America. At the bottom of the list you'll find the UK and European bust-friendly stores too.

Campbell and Kate Classic White Shirt

Shirts for Full Bust Women
Jailyn Apparel - US Based
Campbell & Kate - US Based
Carissa Rose - US Based
Presenza - US Based
Rebecca and Drew - US Based

Related Articles: Presenza Close-up and Campbell & Kate Close-up

Red Alika Dress

Dresses, Separates and Swimwear
Pinup Girl Clothing - US Based
eShakti - US Based
Rebecca and Drew - US Based
Retro Glam - Canada based
Bettie Page Clothing - US Based

Related Article - Tips for a Busty Summer Wardrobe

Julieanne Wrap Dress

Clothing for Plus Size Full Bust Women
Avenue - US Based
eShakti - US Based
Kiyonna - US Based (sizes 10+)

Dusty Pink Wrap Top

UK and European Stores for Busty Women
Just Curvy - US sizes 08 to 22
ASOS Curve - US sizes 14 to 22
Dear Curves - US sizes 10 to 24
BiuBiu - US sizes 04 to 16
Urkye - US sizes 02 to 12
DD Atelier - US sizes 02 to 10
Saint Bustier - US sizes 04 to 14

A couple of things are really apparent after putting together this list; there is a serious lack of full bust clothing brands in North America and more specifically, Canada. If you know of a great Canadian or American company that is making clothing for full bust women then please let me know and I can add it to this list. xx

This isn't a term I love but there's no getting around it, lots of women ask me about back fat. I'm going to start by saying that in the big scheme of things back fat is not something you need to worry about. No one who matters is looking at your back and judging you so you don't need to scrutinize yourself either. Having said that I know that it bothers lots of women so I want to help you understand how your bra size and shape can affect how your body looks under clothing. There are two main causes of avoidable back fat 1) bands that are too loose and 2) wings that are too shallow.

How a Loose Band Gives You Back Fat
When your band is too big for you it rides up your back creating an arch shape which cuts across the widest part of your back and pushes the flesh downwards which creates rolls on your back. The weight of your unsupported bust at the front pulls the tissue near your armpit to be pushed up which creates overhang too.

The red line shows where the bra band should lie so that the flesh is not pushed up or down

Lots of women think that a snug bra will give them back fat but it will do quite the opposite. A snug band will fit you at the narrowest part of your torso. The will stop the flesh above and below being forced up or down into rolls. A loose band doesn't just cause rolls it also lowers your bust at the front and causes your straps to dig in.

How the Depth of Your Wings Affect Back Fat
Bras with deeper wings will smooth out your back. Just as long panels of shapewear smooth you out under clothing so too a deeper wing will smooth out your back.

Left, Lucy by Cleo. Right, Profile Perfect by FayreForm

In the image above you can see that the wings on Lucy are shallower than the wings on Profile Perfect. The deeper wings spread out the pressure of the band over a greater area and so the back appears smoother than the shallower wing

Fit is more important than Fat
If you carry a lot of weight around your back then you are always going to get some dips where your bra fits but having a bra that fits you correctly is more important than something even you can't see without twisting in a mirror. If it really bothers you then you can wear shapewear over your bra that will add another smoothing layer to your undergarments but in general choosing a bra that is the best shape and band size for you will make a huge difference to the smoothness of your look xx

Continuing our series on how aspects of your bra affect your fit today we're looking at cup edges. If you have full on top breasts this feature of a bra will matter more to you than someone who is shallow on top. A hard or soft cup edge can be the difference between pillowing over the cup or a smooth look so knowing which edges work for you can improve your fit.

There are four bra edges: tapered, elasticated, molded and fixed.

(L) Jasmine uses stretch lace to create a tapered edge (R) Loretta uses nylon and embroidery to taper the cup

Tapered edge bras are the most universally friendly because they're designed to come to a fine, delicate edge that doesn't create any pressure on your upper bust. Most commonly lace, embroidery and nylon are used to create a fine edge.

(L) Idina and (R) Profile Perfect use an elasticated edge to add more support to the upper breast

Elasticated edges are designed to stay close to your body. If you have full on top breasts the elastic can indent the soft upper tissue on your breast and make it look like you're spilling. Elasticated edges are great for women looking to minimize bounce through the upper tissue.

Molded bras like Maxine have a rigid molded edge so you need to be careful to choose the right shape for your breast

Molded edges can also cause a spilling look for full on top breasts if the shape or size isn't right. A molded edge may appear as a ridge under clothing if the cup is thick. You may find that you have some upper-tissue bounce in a molded cup as the edge of the cup doesn't hold down the breast. Non-rigid molded cups (seamless soft cup bras) can have an elasticated edge.

(L) Tango II and (R) Lottie have fixed edges

Fixed edge cups simply mean there is no elastic in the edge and no tapering. This works for lots of women as the edge lies flat against the breast without creating any indent. Again, however, women with full on top breasts may find that fixed edge cups cause a spilling look if the cup shape is wrong for them.

I hope this short guide to bra edges helps you choose the right bra edge for your shape and support preferences. xx

It was Father's Day yesterday and millions of us were fortunate to have a father figure who we could celebrate. My own Dad is a phenomenal human being. Being the only male in our house he dealt very well with the constant round of bras on the radiators, PMS rotation and ever shortening hemlines! I'm very lucky that he never made me feel there were limits or expectations to my life because I was female. Instead he supported my dreams to travel and most especially to start a business that I truly believed in. He's a huge influence on why I started and how I run Butterfly Collection and now he's probably one of the most bra savvy 65 year olds on the planet!

I have this incredible male influence in my life and yet I have to admit that I sometimes feel rather hopeless in my goal of giving busty women the confidence to defy breast stereotypes and sexism. There is such a frightening swathe of men (and sadly other women) who show no respect or humanity for women and I often wonder if we can make a difference and end the cycles of body-shaming and gender stereotyping. And then I remember a phone conversation I had with a father of a busty teen and I know that there is a vast amount of good and change out there.

The conversation was with a father whose 14 year old daughter was developing quickly. He explained to me that his wife had died of ovarian cancer six years previously and he needed help to help his daughter begin her bra journey. He told me that he had two sisters who both had complex body issues that stemmed from their father and he didn't want that for his daughter. He had researched bras and body confidence in teens which led him to this blog and our store. His primary concern was that his daughter had a resource she felt comfortable with to find bras and understand her fit. A Dad wanting bra fit education for his daughter. That's a good man. We came up with a series of options for his daughter and she chose which one she wanted to pursue. Two years later she emails me every time her size or shape changes and understands what good bra fit looks and feels like on her body. That's a gift her father gave her that will stay with her forever.

I don't know if we'll ever eradicate stereotypes and sexism around breasts but I know there are kind fathers out there who are ending the cycle of body shame in their family and that is immeasurable change for good. xx

Buying bras online often involves returning and exchanging them. When you have a good understanding of your size and which styles work for you the returns and exchanges happen far less often. The return and exchange policy will differ depending on where you buy your bras but with a few simple tips you can speed up the process of getting your refund or exchange.

There are some dos and don'ts when it comes to returning bras for a refund or exchange (we know having been on the receiving end of some strange return surprises!) Here's a handy checklist which will help you get your refund or exchange fast and without any hassle from your lingerie retailer:

Don't....
1. Cut the tags off.
2. Forget to include the tags with your returned package (they often have a barcode on them which is how they are filed and retrieved in a warehouse)
3. Smoke when trying on bras. If your home is smoky then the new bra will pick up the smell so try and keep the bras sealed in a bag and away from any smoke.
4. Send free samples of your pet's fur back with your bra! A lint roller is a cheap and easy way to ensure that bits of your pet aren't stuck to the bras you return.
5. Send bras bras back with deodorant on them. This can be tricky to avoid so a good tip is to run a sponge under medium hot water then ring it out and dab (don't wipe) on the area where you can see deodorant. The marks should come up easily and dry quickly.
6. Return your bras after the exchange/return period has expired without contacting your retailer first.

Do....
1. Send the product back in the same condition you received it.
2. Return it within the time frame that your retailer gave you at the time of purchase. Most retailers allow you to return full price bras within a fixed time period from sale.
3. Tell your retailer why you're returning the bra so they can help you figure out other options. A good retailer should be able to diagnose the fit issues you had with a style or size and be able to recommend other brands, styles or sizes either from their store or from another one. Your fit and comfort is the primary concern.

Weirdest things we've had returned
1. A bra that was sold 18 months earlier and had been worn A LOT with a note saying she expected the bra to last two years because that's how long her Aunt's bras lasted.
2. A grocery list included with the return - it gave us some ideas for dinner :)
3. A chocolate bar wrapper stuck to the bra.
4. Two beige bras covered in red lipstick and glitter - we assumed someone had a good night out!
5. Luggage tags from a flight to Hawaii from Edmonton - we'd like the tickets next time please ;)

I hope this list helps you get your returned bras dealt with quickly and without any hassle! xx

Spilling out of your bra cups ranges from a little bit of breast tissue pillowing at the top of your cups to breast tissue falling out of the middle and sides of your cups creating a quadrabood and even sextaboob look. Having a cup that's big enough to encase your whole breast doesn't just look more polished it's also easier on your breast tissue which isn't stretched and bisected by cup edges digging into it. There are three main reasons why your breast tissue spills out of your cups. They can happen individually, in pairs or all 3 simultaneously!

Cup Spilling Reason #1 - CUPS
It's a painfully obvious one... Your cups are too small. A lot of women don't know that cup sizes go beyond a D cup or don't realize that the tissue at their armpit is actually breast tissue and not fat and wants to live inside the cup rather than be forced out. A well fitting bra cup will encircle the breast either all the way around (full cup) or in a semi-circle at the bottom leaving the top exposed (demi cups, balconettes and plunges). Whatever the style, where the cup comes into contact with the breast the cups want to go around the outside edge of the breast not sit on it.

This image from Thin and Curvy demonstrates how your cups sag at the front when your band is too big

Cup Spilling Reason #2 - BAND
Your band is too loose. My old favourite, the band! You may actually be wearing a cup volume that's right for you but the band is too big (remember that the cup volume is different from the cup letter - a 38E, 36F and 34FF have the same cup volume but different cup letters). When your band is too big for you the whole bra is tilted at an angle which tips forward under the weight of your breasts. When the angle is tipped forward like this it skews the angle of your cups and your breasts can fall out of the cups even when the cup volume is big enough for you. You need the band to keep your whole bra in place so that the cups can work effectively. If your band rides up your back then you need a smaller band and a larger cup letter, possibly even a larger cup volume.

Cup Spilling Reason #3 - STYLE
The style is wrong for you. You may find that in some bras that no matter which size you try you still spill out of the cups and that simply means that the style isn't right for you. If you have very close-set breasts or very full on top breasts you may come across this more often than other breast shapes. If the style of the bra cuts very acutely across the place where you have full breast tissue then you will always get some quadraboobing. Once you figure out which styles of bras work well with your shape you'll know how to spot a style that just isn't right for your breasts.

Our bra calculator is an easy and quick place to start figuring out your bra size and to stop your cups spilling xx

There is a lot of science to bras, but there is an equal amount of choice. I always tell my clients that I can tell you how a bra is technically supposed to fit but if it doesn't feel right to you or you don't like the style then it's the wrong bra because you won't wear it, and that defeats the point.

I have said before that just because a bra is your size does not mean it will fit you and this is because style is as important to fit as size. Depending on your physique some bras will have cups that are too far apart or too close together, wings that are too high or too short or cups that are too round or too flat. This doesn't make you or the bra wrong, it just means you're not destined for one another.

Over the past 6 months there have been a few bra conversations in the media and social outlets that undermine the idea that bra fit is unique to each individual. There are two commandments that I urge you not to break; 1) a bra band that rides up your back means your bra is totally redundant and 2) cups that don't encase your whole breast can damage your breast tissue. However, aside from a band that supports and cups that don't rest on breast tissue the rest of bra fit is a very personal thing.

As long as it doesn't ride up the choice of how tight you prefer your band is up to you (l) Delphi (r) Profile Perfect

You may like a bra band that is very snug, or you may prefer it to be as loose as it will go without riding up. Neither of these things is wrong, they're just choices and that's what I think the whole bra business should be about. Manufacturers should strive to give choice in both size and style and commentators, like us, should strive to empower and inspire women to explore their choices. It's personal choice that I think has been challenged by articles saying you should never wear a tight band or you should never have cups that come too high. From bloggers to manufacturers there are some pretty stark articles out there that say "the way I say to wear a bra is right and anyone who disagrees is wrong." and that's just plain nonsense! What feels right for one woman will feel awful for another so we need to stop telling each other what we have to do and encourage each other to find our best fit, whatever that might be.

Your best bra fit will rarely be an overnight epiphany. It is an ever-evolving journey that changes with your body, life and preferences. What I hope for all of you lovely readers is that you have the knowledge to understand what your best bra fit looks and feels like (bands that are parallel around your body and smooth cups are the foundation) and the confidence to pursue your journey with an open mind (never say never to a leopard print bra!)

Every now and then I think bra conversations need grounding. Goodness knows I understand how passionate and emotional the subject is, but we must remember that we don't need anyone else's approval to be happy in our bra choices, we just need to seek out what makes us happy in our bras. If you are in doubt about where to begin finding your best fit or how to get out of your own bra rut then our support team can help and I highly recommend Fuller Figure Fuller Bust, The Lingerie Addict, Boosaurus, Bratabase, Venusian Glow and Braless in Brasil for bra fit information and pure lingerie inspiration. xx

5 Things To Look For In A Bra Band

The Difference Between Bra Facts and Bra Preference

Video: 5 Problems Caused by a Bra Band that is Too Big

A Manifesto for Busty Women

Directory of Full Bust Bloggers

What Sister Size Bras Look Like

Why Do Victoria's Secret Measure OVER your breasts?

How Wire Width and Cup Shape Affect Your Bra Fit

Which Sports Bra Should Full Bust Women Wear?

How Many Bras Should You Own?

3 Easy Bra Alterations That Can Improve Your Bra Fit

Lindsay's Story: Bras and Bralessness

Bra Fit: 3 Things To Know About Bra Straps

Clothes for Busty Women in Canada and America

Back Fat and Bra Fit

How Cup Edges Affect Fit

Fathers, Daughters and Bras

The Dos and Don'ts of Returning Bras

3 Reasons Why You Spill Out of Your Cups

The Right to Bra Choice